📊 Pureprofile has been paying Australians for their opinions since 2007 — but is it still worth using in 2026? We tested it alongside newer platforms and here’s our honest, unfiltered take.
⚡ Quick Verdict
Pureprofile is one of Australia’s most established survey sites — it’s legitimate, reliable, and pays cash. However, it’s showing its age. Survey frequency has declined, and newer platforms often pay better. Still worth joining as part of your survey portfolio.
🔎 What Is Pureprofile?
Pureprofile is an Australian-founded market research company that collects consumer opinions and sells insights to businesses. It operates across Australia, the UK, and US. Unlike many survey sites, Pureprofile is publicly listed on the ASX (ASX: PPL), which gives it a level of credibility that private survey companies can’t match.
Platform Details:
- 📍 Australian company (ASX listed)
- 💰 Minimum payout: $20 AUD
- 💳 Payment: PayPal, bank transfer
- 💻 Web and mobile app available
- ⏱️ Typical survey length: 10–25 minutes
- 💵 Pay per survey: $0.50–$5.00 AUD
💰 Pureprofile Earnings: What to Expect
Here’s what we actually earned over 6 weeks of testing:
- 📅 Week 1–2: 8 surveys, $11.40 earned
- 📅 Week 3–4: 6 surveys, $8.20 earned
- 📅 Week 5–6: 5 surveys, $7.50 earned
- 💰 Total: $27.10 AUD in 6 weeks
That works out to roughly $18–$22 AUD per month, which is better than most Australian survey apps. The higher minimum payout ($20) means you need to be patient before your first cash-out.
✅ What Pureprofile Gets Right
- ✔️ Australian-owned and listed — trustworthy by default
- ✔️ Higher pay per survey than most competitors
- ✔️ Bank transfer option — great if you don’t use PayPal
- ✔️ Clean, professional interface — easy to navigate
- ✔️ Profile surveys pay too — you earn points just for setting up your account
- ✔️ Good for business professionals — B2B surveys available at premium rates
❌ Where Pureprofile Falls Short
- ❌ $20 minimum cash-out — takes time to reach
- ❌ Declining survey volume — fewer invitations than 3–5 years ago
- ❌ High screen-out rate — you can fail out of surveys after investing 5 minutes
- ❌ App is sluggish — web version is better
- ❌ Survey quality varies — some are repetitive or poorly designed
🆚 Pureprofile vs AttaPoll
| Feature | Pureprofile | AttaPoll |
|---|---|---|
| Payout minimum | $20 AUD | $3 AUD |
| Pay per survey | $0.50–$5 | $0.10–$2 |
| Survey frequency | Medium | Medium-High |
| Platform | Web + App | App only |
| Payment | PayPal/Bank | PayPal only |
🛡️ Is Pureprofile Legit?
Absolutely. Pureprofile is one of the most trustworthy survey platforms in Australia. Being ASX-listed means it’s subject to regulatory oversight — it can’t engage in the shady practices that plague smaller survey sites. We’ve cashed out multiple times without issues.
💡 Tips to Earn More on Pureprofile
- 🔑 Complete your profile in full — more complete profiles get more invitations
- 🔑 Answer profile update surveys — Pureprofile regularly sends these and they pay
- 🔑 Check during business hours — most B2B surveys are sent weekday mornings
- 🔑 Keep your profile current — update when your employment or household changes
📊 Overall Rating
- ⭐ Legitimacy: 10/10
- ⭐ Earnings per survey: 7/10
- ⭐ Survey frequency: 6/10
- ⭐ Ease of use: 8/10
- ⭐ Payment reliability: 9/10
- ⭐ Overall: 7.5/10
🏁 Final Verdict
Pureprofile remains a solid part of any Australian survey earner’s toolkit. It won’t wow you with volume, but the quality of surveys is higher and it pays more per survey than most apps. Join it, complete your profile, and treat it as a secondary earner alongside a higher-frequency app like AttaPoll.
👉 Best for: Australians who prefer quality over quantity and want bank transfer as a payment option.
❓ FAQs
Is Pureprofile available in all Australian states?
Yes — Pureprofile is available nationwide across all Australian states and territories.
How long does Pureprofile take to pay?
PayPal payments typically process within 2–3 business days. Bank transfers can take 3–5 business days.
Does Pureprofile have a referral program?
Yes. You earn a bonus when someone you refer completes their first survey.
